Hurricane Irene Propels Weather Channel to Friday Cable Ratings Win

The Weather Channel's coverage of Hurricane Irene gave it a ratings win in the 25-54 demographic Friday night among cable channels.our editor recommendsHurricane Irene Bumps Up Ratings, Web Traffic for The Weather ChannelThe Weather Channel Recruits Bret Michaels as Guest CorrespondentBox Office Report: Hurricane Irene Takes $25 Mil Bite Out of Box OfficeBroadway Takes 36% Hit in Weekly Box Office Amid Hurricane Irene Show CancellationsRelated Topics•Hurricane Irene The channel averaged 2.45 million viewers during primetime, according to TV Newser, with 1.1 million of those viewers belonging to the 25-54 demo. Coverage hit a high point ratings wise at the 9 o'clock hour, when it averaged 2.58 million viewers. The channel was No. 1 in both total viewers and the demo throughout the day. Fox News Channel ranked second with 1.421 million total viewers (386,000 in 25-54 demo), followed by CNN (952,000 total, 334,000 in 25-54 demo) and MSNBC (475,000 total, 25-54 demo 155,000) Additionally, the Weather Channel's registered its highest pageview level associated with a hurricane (99 million) on Aug. 25. As previously reported by The Hollywood Reporter, the Weather Channel Social initiative saw an increase in weather-related Tweets. Significant weather events can generate more than two million Tweets on Twitter, a rep told THR. Last week, the Weather Channel ranked No. 1 among television news competitors over a three-day period (8/21-8/23) among viewers 25-54, according to Nielsen Media Research. TWC mobile web saw more than 9.7 million page views on Wednesday and 8.1 million on Tuesday. Related Topics Hurricane Irene

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